Why Google Pixel has failed to woo Indians smartphone users

New Delhi: Billed as the “best Android phones you can buy,” Google Pixel devices have miserably failed to impress Indian users and the reason is pretty obvious: Poor go-to-marketing strategy.

Look at Google Pixel numbers. In the second quarter of 2019, it had less than 0.1 market share in the Indian premium smartphone segment — dominated by Samsung, Apple and the likes of OnePlus, according to Counterpoint Research.

Google Pixel also has a minuscule global market share despite arriving on the scene in 2016.

Launched with much fanfare, the first edition of Pixel and Pixel XL were announced during a press event on October 4, 2016, succeeding the Nexus line of smartphones.