Why Google now wants to make its own chipsets

What’s the rationale behind the move?

Chipsets, or a group of integrated circuits or chips, are a big part of the bill of material (BOM) cost and account for a major chunk of any manufacturer’s expenses. This is one of the reasons why phones running high-end chipsets are expensive. By developing its own chipsets, Google can reduce the cost of its Pixel devices. It will also help the company improve upon the Android experience by customizing chipsets according to new software updates and features, something that is not possible with third-party chipsets. This can also be a differentiating factor for Google and help its sell more Pixel smartphones.