Why crypto asset management makes sense for novice investors

The cryptocurrency market is a volatile beast. The digital token price rollercoaster has recently seen Bitcoin fall from grace and then rebound almost immediately. This volatility is the result of market manipulation, companies going bankrupt and investors getting hacked. But it’s also exactly what makes crypto so appealing for investors looking for high returns. Investing directly in cryptocurrencies can be challenging for most conventional investors because of their complexity, liquidity challenges, and volatility risk. This is exactly what Heru Finance, a crypto asset management firm wants to address.