Why Bharti Airtel will shrug off its blues and rise again

The rebranding that has come about for Vodafone is a big thing, apart from the financial strengthening that has happened over a period of time, says Mahantesh Sabarad, Head- Retail Research, SBICAP Securities.

Bharti is one telecom or a digital play which has gone back to its pre Covid level. While the world has moved left, Bharti has moved right. Why is that?
For a long time back, we were discussing the difficulties that Vodafone was facing in the telecom market. Over a period of time, what has happened is that Vodafone has not only strengthened itself, it has rebranded itself. So the people or the market participants who were really writing off Vodafone and therefore assuming that there will be market share gain for both Jio as well as Bharti Airtel, are now seeing that perhaps Vodafone may not necessarily lose its market share in a big manner. The rebranding that has come about for Vodafone is a big thing, apart from the financial strengthening that has happened over a period of time.