Why are Google’s privacy promises not swaying many experts

Google announced new privacy tools on Tuesday intended to give people more control over how they’re being tracked on the go or in their own home, part of a broader effort by big tech companies to counter increasing scrutiny of their data collection practices.

Trouble is, few experts appear ready to celebrate Google’s moves.

CEO Sundar Pichai kicked off the company’s annual developer conference by noting that the company wants to do more to stay ahead of constantly evolving user expectations on privacy.

That focus echoed throughout the day, with the company demonstrating how many of its artificial intelligence capabilities including some facial recognition and voice searches are beginning to be processed on devices, rather than by constantly sending information to company servers.