Why Amazon is joining hands with UP Police for these Nukkad Nataks

The Uttar Pradesh Police and Amazon India are coming together to tackle the menace of online shopping scams with a consumer education and awareness campaign, Mission GraHAQ. The two partners are collaborating to explore several joint initiatives aimed at empowering consumers to shop online with greater confidence.

Amazon launched Mission GraHAQ, a series of street plays to create awareness around safe online shopping practices, in November 2022.

The UP Police and Amazon India have agreed to join forces to educate online consumers about their rights as well as raise awareness about safe shopping practices and protecting online shoppers from bad actors.