Why a cyber-physical presence is a must for brands

Companies world over have embraced digital marketing, pouring in millions of dollars to maximise attention and patronage from their customers. It is an accepted phenomenon that if not present in the digital world, the brands are not really in the reckoning for customer mind share. For the first time in 2019, digital spend is expected to be around half of the global ad spend of $330 billion. Large and small companies who earlier spent millions of dollars through expensive media such TV, radio and newspapers have found the digital medium attractive as it is relatively inexpensive to experiment with, has the ability to reach global audiences with very little lead time and target the audiences with different messages.