White House partners Tinder parent in hopes users swipe right on vaccinations

Match Group Inc said on Friday it had teamed up with the White House to promote Covid-19 vaccinations across its popular online dating apps such as Tinder, OkCupid and Hinge.

Promotional campaigns on the apps will launch in the coming weeks and will run until the July 4 Independence Day holiday.

President Joe Biden has set a goal to vaccinate 70% of U.S. adults with at least one Covid-19 shot by that date.