Where India’s top YouTuber stands compared to rest of the world

With over 154 million subscribers, the most-subscribed channel on YouTube, T-Series, is from India. According to multiple reports, India is also the second-biggest market for YouTube after the US, both in terms of views and subscribers. Both these feats validate India’s “next billion users” narrative bandied about by many new-economy evangelists. What this thesis overlooks, though, is that big numbers don’t count for much unless they also yield big results.

Recently, a financial insights hub called Top Dollar published a report on the top YouTubers from every country and their estimated earnings from the platform. Among other things, it makes one take a hard look at