When the third-party cookie crumbles: A new privacy-centric internet emerges

“How will the internet operate without cookies?”

“When are they going?”

“Which ones are getting eliminated?”

For the last six months, Rinku Ghosh has been fielding queries like these from clients panicking about the phasing out of third-party cookies. Ghosh is the COO of Lemnisk, a Bengaluru-based customer data platform. In her line of work, a cookie isn’t a sweet treat; it is a text file spawned by a web browser when a user visits a site, capturing their login details, preferences and browsing history.