WhatsApp will soon let you search for businesses right from the app itself

WhatsApp has launched a new feature in select countries that will let users search for businesses, contact them, and make purchases without ever having to leave the app. The features are still in testing and are limited to select countries. The new ‘Business Search’ feature will let users find a brand on the platform. This is being rolled out in Brazil, the UK, Indonesia, Mexico, and Colombia for now.

The new Directory feature will let users discover a local merchant on WhatsApp and it is limited to Brazil only for now. The company plans to expand it to the entire country after testing in Sao Paulo.