WhatsApp to take center stage as primary marketing channel: Haptik report

As brands map out their marketing plans and customer engagement strategies for the new year, Jio Haptik Technologies Limited, one of the the largest WhatsApp chatbot solution providers, has compiled an in-depth report titled ‘The State of WhatsApp Marketing 2023’. The report talks to marketers about WhatsApp as a growth channel, trends that will shape marketing in the new year, best practices for WhatsApp business messaging, and more.

‘The State of WhatsApp Marketing 2023’ report has a timeline of the evolution of WhatsApp as a business platform. It highlights the new features and innovations on WhatsApp in the last couple of years that it claims make it a powerful channel for marketers to drive end-to-end customer engagement.