WhatsApp to offer in-app shopping for Indian users, announces new features and payment options

Meta-owned instant messaging platform WhatsApp has announced several new features aimed to improve users’ chat experience with businesses. Flows, WhatsApp’s new feature, will enable businesses to create customised forms to offer services such as picking a train seat, ordering a meal or booking an appointment without leaving the chat window. “With Flows, businesses will be able to provide rich menus and customizable forms that support different needs,” WhatsApp said, adding that the feature will be rolled out over the next few weeks.

The company also rolled out Meta Verified for WhatsApp businesses. Businesses can sign up for the Meta Verified badge, to avail of enhanced account support and impersonation protection. “Meta Verified will come with additional premium features including the ability to create a custom WhatsApp page that is easily discoverable via a web search, and multi-device support so multiple employees can respond to customers. We’ll begin testing Meta Verified soon with small businesses using the WhatsApp Business app before introducing it to businesses on the WhatsApp Business Platform in the future,” it added.