WhatsApp to completely change in 2020 with advertisements, richer formats, & more

When Facebook detailed its monetisation plans for the world’s most popular chat app WhatsApp, it was not received well. But Facebook is adamantly moving ahead with its plans to inject advertisements to WhatsApp Status, a clone of Instagram Stories that itself was copied from Snapchat. But it was not clear when those plans will be coming to fruition. Now, the uneasy question of when WhatsApp is finally getting advertisements seems to have been answered.

At the Facebook Marketing Summit organised in the Netherlands, the Mark Zuckerberg-led company said advertisements will roll out to WhatsApp Status as early as 2020. According to Olivier Ponteville, who heads media at the Be Connect agency, WhatsApp advertisements will be one of the several changes that have been pipelined by the company. The advertisements on WhatsApp will be similar to those available on Instagram Stories. In a carousel of Stories, the brands throw in advertisements that play automatically along with the ones from contacts.