Whatsapp shopping startup Chattybao raises $5 million in funding from InfoEdge, Vertex

Chattybao, a shopping platform built on instant messaging app WhatsApp, has raised over $5 million led by Vertex Ventures Southeast Asia & India and Info Edge Ventures. The round also saw participation from 7Square Ventures and other angel investors.

Chattybao is founded by Kumar Aditya, former chief business officer at Paytm, and Varun Gupta, former director at B Capital Group. It connects users with local stores and provides a shopping experience over WhatsApp. Users will be able to discover, chat, order and get home delivery from their local merchants, without the need of downloading multiple apps.