WhatsApp sees 70% drop in ‘highly forwarded messages’ after imposing limits

WhatsApp witnessed a huge drop in its viral message forwarding message feature after the Facebook-owned social messaging application imposed restrictions on the number of times a user could forward the same message to others.

WhatsApp said that after imposing limits, there was a drop of 70% in the ‘highly forwarded messages’ criteria globally. The decision to limit the flow of forwarded messages among users comes in order to curb the spread of viral and fake messages across its platform, especially during the time when the most parts of the world is under lockdown due to the novel coronaviurs outbreak.

The company said that this change is therefore, helping to protect chat and personal information shared via the app. “WhatsApp is committed to doing our part to tackle viral messages.