WhatsApp rolls out View Once to compete better with Snapchat

Bengaluru: Users of Facebook Inc.’s WhatsApp can now send disappearing photos and videos starting this week, as the world’s largest messaging app looks to compete better with Snap Inc.’s Snapchat.

The feature, called View Once, will let photos and videos disappear from the chat after they have been seen, Facebook said in a blog post on Tuesday, adding that once the media content has been viewed, the message will be shown as “opened”.