Whatsapp rolls out new shopping button

Washington : In a bid to make the shopping experience easier for customers, WhatsApp Business is introducing the new shopping button.

According to Mashable, the shopping button does not bring in any new functionality to the table but it simply makes the process of discovering product catalogues easier. The button, which looks like a storefront icon, will replace the call button within conversations.

However, the users will still be able to place voice or video calls in the application.