WhatsApp rolls out Marketing Messages feature to empower businesses: Details

WhatsApp plans to empower businesses with enhanced communication tools. In this effort, WaBetaInfo reports that the chat company, in the version 2.23.24.22 has brought a new feature known as Marketing Messages. This latest addition, spotted in the WhatsApp Business beta for Android, shows up in the Business Tools tab. It allows businesses to efficiently schedule and customise messages for a more personalised customer experience.

According to WaBetaInfo, this feature enables businesses to tailor their outreach strategies. The companies can analyse the performance of their messages and gain valuable insights to enhance their interactions with customers.