WhatsApp rolls out ‘Catalogs’ for small businesses

Facebook owned Messaging app WhatsApp on Thursday introduced the ‘Catalogs’ feature for WhatsApp Business app that will allow enterprises to showcase photographs of various products that customers can browse through.

The new feature is being rolled out in countries like Brazil, Germany, India, Indonesia, Mexico, the UK and the US — is intended to make it easier to learn about the products and services businesses offer, the company said in a statement.

Catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. Previously businesses had to send product photos one at a time and repeatedly provide information — now customers can see their full catalog right within WhatsApp.