WhatsApp rolls out ad campaigns to highlight messaging privacy

WhatsApp’s been running a global consumer marketing campaign ‘Message Privately’ and has now rolled out the Indian edition of it. This builds on the older ‘It’s Between You’ campaign that was launched in July last year. The older campaign, and the new ‘Message Privately’ one, plays up WhatsApp’s commitment towards user privacy and their end-to-end encryption technology. The main concept behind the campaign is privacy and how that helps people remain close and the ads narrate some relatable instances from daily life to show that WhatsApp is a safe space for all users to share some personal moments and thoughts with their chosen ones.