WhatsApp plans to put ads in status and channels, but not in inbox: Report

WhatsApp head Will Cathcart in a recent interview with a Brazilian media outlet said that the messaging platform may start showing ads in status and channels sections, according to a news report on TechCrunch. The report stated that WhatsApp is not planning to show any ads in the main inbox, but could show ads in other places.

Denying the rumours about Meta planning to put ads in Inbox, Cathcart said that the platform may put ads in channels or status but not in messages as channels might charge people to subscribe or might be exclusive to paid members.