WhatsApp new feature announced: Find, message and buy from a business

WhatsApp has rolled out a new feature for its users, which will allow them to ‘Find, Message, and Buy something’ from a business on the instant messaging service.

“Starting today, people can search for a brand or small business right on WhatsApp, either by browsing a list of categories or by typing the name. We’re making this possible by expanding our directory feature to all of Brazil, and bringing it to larger companies by using our WhatsApp Business Platform here in Brazil and a few other countries as well,” a press release quoted Mark Zuckerberg, CEO of the platform’s parent company, Meta, as saying.

Zuckerberg made the announcement on November 17 at the inaugural WhatsApp Business Summit in the South American nation.