WhatsApp launches new initiative for small businesses to go digital

Technology for MSMEs: Meta-owned messaging platform WhatsApp, which has India as its biggest market, on Tuesday launched SMBSaathi Utsav initiative to help small businesses get onto its WhatsApp Business app for growth. The pilot project launched in Jaipur’s Johri and Bapu Bazaar has already onboarded over 500 businesses enabling them to leverage the various features of the Business App and promote the ease of doing business, WhatsApp said in a statement. The initiative was rolled out in partnership with social media platform Josh Talks that had raised $3.5 million in funding in May this year.