WhatsApp launches ‘check it before you share it’ campaign

Social media platform WhatsApp on Friday launched ‘check it before you share it’, a campaign that is meant to serve as a simple reminder always to double-check facts before forwarding.

This is another step in its multi-year campaign to address rumours, the Facebook-owned company said.

This campaign acts as a simple and powerful reminder that it is the responsibility of everyone to double-check the facts before forwarding messages to flatten the misinformation curve, it said in a statement.

It tries to inculcate a behaviour that urges users to gain more information about the messages they receive through any of the many ways, like reaching out to the MyGov helpline to receive important updates or searching the web.