WhatsApp gets a new shopping button: How it works

With an eye to increase its e-commerce presence, WhatsApp has now introduced a new shopping button on the Business version of the app, that will allow users to browse through a business’ catalogue, message businesses directly.

The option is available on both Android and iOS smartphones. The shopping button gives users direct access to the catalog on the WhatsApp Business app. Users can access the button directly from their chat, making it easier for them to explore your products and services while chatting.

How WhatsApp’s new shopping button works: