WhatsApp ends global companies’ cheap-OTP run

New Delhi: Meta’s WhatsApp has started a new category for international OTPs (one-time passwords), and priced such enterprise messages in India at 20 times more than it was charging earlier, in a bid to increase revenue from such services.

Despite the sharp increase, the pricing for India is still half of what enterprises pay for conventional SMSes, as WhatsApp tries to attract more enterprises for this growing segment.