WhatsApp eases selling for merchants with new feature; tracking inquiries, managing requests get simpler

Technology for MSMEs: Facebook-owned WhatsApp on Tuesday announced the launch of a new feature Carts to double down on its push towards chat-based buying and selling of products between merchants or small businesses and customers. The instant messaging app, which enables messages from over 175 million people to WhatsApp Business accounts every day and over 3 million Indians who view a business catalogue every month, with its new shopping feature allows customers globally to select and order multiple products from a merchant in a single message. On the other hand, this “will make it simpler for businesses to keep track of order inquiries, manage requests from customers and close sales. Carts are perfect when shopping from a business where you’d buy multiple items — like a restaurant or clothing store,” the company said.