WhatsApp Business gets shopping button

During the launch of the WhatsApp Business app in 2018, Facebook had announced that it would enhance the messenger user-experience and also allow shopping in coming years.

Now, the company keeping true to its words has introduced the dedicated shopping button on WhatsApp Business.

“We’re rolling out a new shopping button on WhatsApp to make it easier for people to discover a business’ catalog so they know what goods or services it offers. Previously, people had to click into the business’ profile to see if the business had a catalog. Now, when a person sees the shopping button, which looks like a storefront icon, they will immediately know the business has a catalog so they can browse products and start a conversation about an item they see with just one tap.