WhatsApp Business gets cart feature to simplify in-app shopping experience

Last month, Facebook-owned WhatsApp added a dedicated shopping catalog button to its Business messenger app version so that the customer can see all the items in one place and interact with the enterprise owner. Now, the company is bringing the cart enhancing the shopping experience.

“We will be introducing carts on WhatsApp around the world — just in time for the holiday shopping season. With carts, people can browse a catalog, select multiple products, and send the order as one message to the business. This will make it simpler for businesses to keep track of order inquiries, manage requests from customers, and close sales. Carts are perfect when shopping from a business where you’d buy multiple items — like a restaurant or clothing store,” WhatsApp said.