WhatsApp adds new Shopping button for business accounts: Here’s how it will work

WhatsApp has added a new Shopping button, which will make it easier for customers to discover a business’ catalog. This button will let them see which goods or services are being offered by the particular business. WhatsApp says that the new button will make it easier for businesses to have their products discovered and this can in turn help increase sales.

According to WhatsApp, more than 175 million people message a WhatsApp Business account every day and more than 40 million people view a business’ catalog each month, which includes more than 3 million in India. In India, WhatsApp has over 400 million users, and the company just rolled out the Payments featured powered by Unified Payments Interface (UPI).