What smartphone brands should learn from Nintendo

Nintendo has shocked everyone with its new Switch OLED model, which was launched without any of the hype or fanfare new gadgets are usually used to. Nintendo limited the launch to a product video on YouTube and a press release as its page went live.

Why would Nintendo want to do a silent launch, you might wonder? For one this gives it complete control over the communication and no chance for unnecessary speculation over the product. For months there had been speculation of the “supercharged” Nintendo Switch — some called it the “Switch Pro” and others called it “Super Nintendo Switch”. But what Nintendo released is a slightly upgraded version from the original 2017 model — no new processor,