What signals to read in Samsung’s new foldables strategy

Big tech product launches also set the tone of the brand’s strategy that might not be visible immediately but gives enough clues about what to expect from the future lineup. Wednesday’s Samsung “Galaxy Unpacked” event — a pre-recorded video watched by millions of users — established one thing very early: foldable phones are going to be the big focus for the South Korean behemoth going forward.

Samsung launched two new foldable phones, the Galaxy Z Fold 3 5G and Galaxy Z Flip 3 5G, with big improvements over their predecessors. They don’t feature just a bump in specifications but also fix niggling issues that had plagued previous generations.