What is visual search?

Visual search is just a new way of searching for products on the internet by using an image, rather than the traditional method of typing keywords.

For instance, if you saw a new Nike Jordan shoe with a specific colour on a social media platform, but don’t know exactly how to describe it in words, you can visual search and find the related matching product by uploading the screenshot. In this case, the visual search saves a lot of time and offers quick results.

Visual search has been around for many years and was built into social media and e-commerce platforms like Snapchat and Amazon. But it is gaining popularity now.