What is the metaverse? A high-tech plan to Facebookify the world

Facebook chief executive Mark Zuckerberg recently announced the tech giant will shift from being a social media company to becoming “a metaverse company”, functioning in an “embodied internet” that blends real and virtual worlds more than ever before.

So what is “the metaverse”? It sounds like the kind of thing billionaires talk about to earn headlines, like Tesla chief Elon Musk spruiking “pizza joints” on Mars. Yet given almost three billion people use Facebook each month, Zuckerberg’s suggestion of a change of direction is worth some attention.

The term “metaverse” isn’t new, but it has recently seen a surge in popularity and speculation about what this all might mean in practice.