What Google is signalling by adopting Tensor chip for Pixel 6

Google’s next-generation Pixel 6 series will not be powered by Qualcomm processors. The decision might not impact the chipset giant’s bottom line much but it could signal another major shift in the semiconductor industry. Monday’s announcement also marks Google’s official debut as the new entrant in designing custom silicon for its upcoming Pixel 6 and Pixel 6 Pro which will be launched later this year in at least eight countries. India, where Pixel devices have not had a good run so far, is not among the first-wave countries.

It has been rumoured for a while that Google was working on its own silicon for future hardware products. The new chipset, previously said to be codenamed “Whitechapel”, is called the Tensor SoC.