What Elon Musk is doing to Twitter is what he did at Tesla and SpaceX

Elon Musk was sleeping at the office. He dismissed employees and executives at will. And he lamented his company was on the verge of bankruptcy. That was back in 2018 and the company was Tesla, as Musk’s electric automaker struggled to build its mass-market vehicle, the Model 3.

“It was excruciating,” he told The New York Times at the time. “There were times when I didn’t leave the factory for three or four days — days when I didn’t go outside.”

The billionaire’s experience with what he called Tesla’s “production hell” has become a blueprint for the crisis he has created at Twitter, which he bought for $44 billion last month.