What does Walmart see in TikTok? Millions of young shoppers
NEW YORK : Walmart may be the world’s largest retailer but it has mostly failed in its efforts to break Amazon’s online dominance.
Could TikTok, a fast-growing 3-year-old app filled with goofy videos, be the answer?
TikTok’s US business appears up for grabs, with the Trump administration trying to force a sale, claiming national-security risks due to its Chinese owner, ByteDance. TikTok denies it is a risk and is suing to stop the administration from a threatened ban.
Others have reportedly emerged, but the only confirmed suitors are Walmart, teaming with tech giant Microsoft.