What does Walmart see in TikTok? Millions of young shoppers
Walmart may be the world’s largest retailer but it has mostly failed in its efforts to break Amazon’s online dominance.
Could TikTok, a fast-growing three-year-old app filled with goofy videos, be the answer?
TikTok’s US business appears up for grabs, with the Trump administration trying to force a sale, claiming national-security risks due to its Chinese owner, ByteDance. TikTok denies it is a risk and is suing to stop the administration from a threatened ban.
Others have reportedly emerged, but the only confirmed suitors are Walmart, teaming with tech giant Microsoft.
The big-box retailer has given only a vague rationale for why it would want TikTok, but it appears to boil down to its vast audience of young people.