What can I wear for a wedding? Ask MyFashionGPT

Fashion etailer Myntra says its new generative AI large language model (LLM) search feature, built using Microsoft’s Azure OpenAI Service, is helping customers discover a complete look from multiple categories of products, thereby enhancing their shopping experience.

The feature, called MyFashionGPT, is integrated in the Myntra app and answers user’s search queries with better actionable results.