Weeks after INS letter, NBA writes to Google to look into ‘unfair distribution of ad revenues’

In a letter to Google, the News Broadcasters Association, one of the largest self-regulatory bodies for TV news channels in the country, has written that “there is an urgent need to create an equitable relationship and level the playing field between global tech monopolies and traditional media/news organisations”.

This comes days after the Australian Parliament passed a law requiring Google and Facebook to pay media companies for content and nearly two weeks after the Indian Newspaper Society wrote to Google demanding that publisher’s share of advertising revenue be increased to 85 per cent.