Weekly TV consumption sets a national record during March 20-27

The March 20-27 week garnered the highest ever weekly television consumption in India at 1.20 trillion minutes, with people staying indoors amid the coronavirus-induced lockdown.

The lockdown period registered many firsts in TV viewing history, with news and movies recording an all-time high growth in weekly viewership and Hindi movies surpassing Hindi General Entertainment Channel (GEC) in terms of weekly viewership.

Covid effect

This was revealed by the second edition of an insights report released by Broadcast Audience Research Council (BARC) India and Nielsen on Thursday, which focuses on the impact of Covid-19 on television and digital media behaviour across India.