Webchutney founder Sidharth Rao starts a new martech venture

Sidharth Rao, who stepped down as group CEO of dentsuMB India in May this year, has joined hands with his close confidant and serial entrepreneur Madhu Sudan, to launch a new venture in the marketing technology (MarTech) space, called Punt Partners.

The two founders believe that there is a $100 billion opportunity in the MarTech space that’s not being correctly addressed at this moment in time — an industry whose incumbents are either IT services firms, handicapped without complete marketing context, or traditional advertising networks, who’re currently playing catch up through inorganic buy-out strategies.