Web Woes: Consumers preferring to opt out of social media to safeguard their digital privacy

Kaspersky’s recent report ‘The true value of digital privacy: are consumers selling themselves short?’ has revealed that four-in-ten (38%) consumers would give up their social media accounts to guarantee their data remains private for the rest of their life. Fears surrounding protecting digital privacy have made consumers more anxious about the use and distribution of their personal information on the internet. The report outlines how and why consumers’ personal information is becoming incredibly valuable to them.

Social media services, like Facebook, Instagram or Twitter, have become a significant part of our lives and according to Kaspersky’s report, 82% of people now use them. In exchange for some data about their users, social media platforms provide people with opportunities to express themselves, communicate with their friends and families, as well as discover news, ideas and trends without even leaving their home. However, despite these various benefits, some would still opt out of social media if it helped to restore their digital privacy forever.