Web series vs music video: TMC, BJP fight it out on social

According to the EC, West Bengal has 20.1 lakh first time voters, the maximum among the states in the coming Lok Sabha elections

In a bid to reach out to voters, especially the young one, the ruling Trinamool Congress (TMC) and the opposition BJP in West Bengal have extended their fight to the social media with innovative ideas and catchy jingles.

Dedicated teams comprising hundreds of volunteers are slogging away to ensure that the “Jumla metre” and “Pradhan mantri hisab do” campaign of the TMC and the “Main Bhi Chowkidar” music video of the BJP reach their target audience.