Wearables rise to 125 million shipments in Q3, India’s BoAt makes it to top 5: IDC
The global wearable shipments rose to 125 million devices, which was a 35 percent jump in the third quarter of 2020, according to research firm International Data Corporation (IDC). This was also the first time that an Indian company, BoAt made it to the top five in the list of wearable vendors. BoAt primarily focuses on audio devices.
IDC notes that this surge in sales of wearable devices was “driven by seasonality, new product launches, and the global pandemic.” Keep in mind that IDC’s report includes smartwatches, wristbands, audio wearables in its calculations. The quarter also saw the launch of new products from Apple, Samsung, etc and consumers also increased spending on electronics, given other activities such as travel, dining out, took a hit.