We will launch more than one device this time: OnePlus CEO Pete Lau

The smartphone market keeps changing at a rapid pace and OnePlus manages to keep up despite their ‘one premium device at a time’ strategy. But this is also because they launch a new phone every six months or so, giving their users the very latest in smartphone tech. Pete Lau offered some hints on the company’s new strategy while speaking to ET.

Two new OnePlus phones are coming soon – it’s unusual for OnePlus to do this but it seems to be the trend that flagship devices are following. Apple and Samsung have both done it and these are companies that OnePlus is both emulating and competing with. So the OnePlus 7 will be a natural upgrade to the OnePlus 6T while the OnePlus 7 Pro will be a super premium flagship with a couple of tricks up its sleeve. There may also be a 5G variant of the 7 Pro but the networks are not ready for that yet. Importantly, these will also be the first devices in India with the flagship Snapdragon 855 chipset. Samsung has launched the Galaxy S10 series with Snapdragon 855 but only for the US market.