We made some mistakes with IGTV: Instagram VP

It’s not often that you hear a product head of the company acknowledging product decision failures.

Vishal Shah, Vice-President of Products at Instagram, is the man behind many of Instagram key features including IGTV, an emerging competitor to Youtube and Tiktok.

Shah has no qualms to accept that the company made mistakes when it launched IGTV and speaking to BusinessLine, he talked about how Instagram is working towards recreating IGTV.

Vertical videos

“We made a couple of mistakes when we launched IGTV. I don’t think we as an industry talk enough about mistakes when we launch products. One of the mistakes we made was that we assumed the reason people would hire IGTV was because it was differentiated from vertical versus horizontal perspective,” Shah said.