Walt Disney loses users, plans to boost prices for ad-free content

Walt Disney CEO Bob Iger vowed to make its streaming services profitable via a planned October price hike on its ad-free Disney+ and Hulu plans and a crackdown on password sharing expected to extend through next year.

The increases will raise the monthly cost of ad-free Disney+ by $ 3, or roughly 27 per cent, to almost $14. The cost of ad-free Hulu will likewise rise $ 3 to almost $18 — a 20 per cent hike that will make it more expensive than the most popular ad-free tier at Netflix.