Walmart testing paid membership program Walmart+ to take on Amazon Prime

Walmart Inc.’s battle with Amazon.com Inc. is going Prime time.

The world’s largest retailer is developing a paid membership program to challenge the internet giant’s Prime offering — which has become the default online shopping option for millions around the globe. The service, called Walmart+, will expand on the retailer’s existing grocery-delivery subscription service, which it introduced last year. Chief Customer Officer Janey Whiteside will spearhead the service’s development and rollout.

A Walmart spokeswoman confirmed the plans but declined to provide any details. Additional perks could include discounts on prescription drugs and fuel, according to Recode, which first reported the existence of the program.